What Keywords to Track on Reddit for B2B SaaS Lead-Gen (15-Keyword Starter Kit)

Most founders pick the wrong keywords and get 0 matches. Here's the 15-keyword starter kit that actually works.

The problem

The default mistake is tracking your brand name and your category — 'Dmarcian' and 'DMARC parser.' Both are wrong: brand name catches existing customer chatter (low ROI), category catches mostly users not buyers.

What works: pain phrases ('DMARC reports unreadable'), competitor + price complaints ('Dmarcian too expensive'), and replacement intent ('alternative to Dmarcian'). Mentionly gives you 15 keyword slots — here's how to fill them.

How Mentionly solves it

5 pain phrases (the way your buyer types the problem).

5 competitor names + price complaints ('X is too expensive').

5 replacement intent phrases ('alternative to X', 'cheaper than X').

Concrete example

Aligned's 15-keyword starter kit:
Pain: dmarc reports unreadable, dmarc xml, parse dmarc, dmarc dashboard, who is spoofing my domain
Competitor + price: dmarcian too expensive, dmarcian price, valimail enterprise, easydmarc cost, ondmarc pricing
Replacement: dmarcian alternative, cheaper than dmarcian, free dmarc parser, dmarc tool under 50, postmark dmarc alternative

Ready to try Mentionly?

Reddit lead-gen for indie SaaS founders.

Get started → See pricing

Frequently asked questions

Should I include my own brand name?

Maybe one slot. Most matches will be existing customer chatter, which is low ROI for net-new lead-gen.

How often should I refresh the keyword list?

Every 30 days. Drop ones with 0 matches; replace with rephrased versions. Track which keyword sourced which signup.